The 2019 GMA Conference, entitled Multicultural Marketing: Reframing the Cultural Mosaic, will highlight brands and firms who have reshaped entire industries. The goal of the annual conference is to create a forum where current topics on marketing and business can be discussed by leaders of industry in an academic environment.

This year’s theme will center around the use of culture as a way of connecting with different consumer groups and improving consumer relations and loyalty. As more companies transition from total market approaches to more focused ones, we would like to facilitate conversations about how this shift is changing the marketing mix within established, incumbent, and new companies.



November 15, 2019 | 1:00 pm - 7:00 pm

NYU Stern School of Business

Kimmel Center for University Life

60 Washington Square South

New York, NY 10012


A Note to All Attendees: 

The conference will feature a number of candid conversations with industry leaders, and all presentations will be off the record and closed to press. Please refrain from live social media coverage or filming of any sessions. 



The conference will be held at the NYU Kimmel Center located at 60 Washington Square South - keynote presentations and networking sessions will be held in the Rosenthal Pavilion located on the 10th Floor and panels will be in designated rooms on the 9th floor. 


Check-in will take place in the Lobby of the Kimmel Center.

Upon entering the building from Washington Square South turn right and walk toward the main security desk. You will see signs for the event prior to the elevator.

If you are arriving late, the lower level check-in desk may be closed and you should check-in with security and proceed to the 10th Floor where there will be a check-in table outside of the Rosenthal Pavilion. Please bring a photo ID.


Coffee and light refreshments throughout the day, snacks during the networking reception, and beer, wine, and hors d'oeuvres in the evening.


Business casual.


The Kimmel Center (60 Washington Square South) is easily accessible by public transportation (A,B,C,D, E, F or M at West 4th Street; N or R at 8th St-NYU or the 6 at Astor Place). If you are traveling by car, public parking is available on West 3rd Street and on Thompson Street.


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ABOUT US: NYU STERN graduate marketing association

The Stern Graduate Marketing Association is a committed group of more than 500 students interested in exploring the marketing of products and services across a wide variety of businesses and industries. Our goal is to help NYU Stern students enhance their marketing skill set and build their network. We do this by planning and hosting a variety of programs and events, including knowledge management sessions, corporate recruiting, alumni networking events, case competitions, and an annual conference.