The 2022 GMA Conference
November 4, 2022
88% of consumers say authenticity is important when deciding what brands they like & support, but for many marketers - that’s a nebulous term. Join GMA for our Annual Marketing Conference where industry leaders and marketing academics will discuss what authenticity REALLY means in a post-COVID world and how brands can lead a more meaningful relationship with their consumers.
In this conference, attendees can expect discussions on using new technology & platforms to solve marketing challenges, building their brand to appeal to digitally native consumers & the impact of consumer insights in driving brands forward. Speakers from NYU Stern, TikTok, Instagram, Deloitte Digital, Bayer, L’oreal and more will share their experience and expertise, shedding light on the tools and skills needed to best serve marketers in the future. Join us for a day of engaging conversation and networking!
LET’S GET TO WORK
What We Do
The GMA Conference is an annual opportunity to learn, grow, and network for 100+ attendees. The conference provides the marketing department and GMA the chance to showcase leadership across different industries and illustrate NYU Stern’s position at the cutting-edge of innovation in marketing. Traditionally, the conference also includes networking opportunities, wherein the GMA sponsors can interact with MBA students interested in recruiting with the companies involved.
Additionally, business professionals are welcome to attend the conference. As the conference is designed specifically to address current and future industry trends, it is well-equipped to foster professional development and growth in our attendees who are already out in the workforce.
The TEAM
Who We Are
The Stern Graduate Marketing Association is a committed group of more than 500 students interested in exploring the marketing of products and services across a wide variety of businesses and industries. Our goal is to help NYU Stern students enhance their marketing skill set and build their network. We do this by planning and hosting a variety of programs and events, including knowledge management sessions, corporate recruiting, alumni networking events, case competitions, and an annual conference.
“It seems impossible until it isn’t.”
