Breakfast & Registration

9:30-10:00am

Rosenthal

Join us for coffee and a light breakfast.


Welcome Remarks & Morning Keynote

10:00-11:00am

Rosenthal

Amazon VP, WW Marketing - Neil Lindsay


Panel Topics

  1. Let's Get Digital: Digital Marketing Planning
  2. Industry Disruption: Signals, Opportunities, and Insights

Panel Sessions

11:15am-12:15pm

Kimmel


Join us for lunch and networking.

Lunch

12:30-1:15pm

Rosenthal


The 2X20 Case Studies are designed to be an immersive experience that gives a snapshot of a real marketing opportunities and challenges. Two speakers from diverse backgrounds—from advertising to entrepreneurship—will spend 20 minutes to take students through a business problem and the strategy they undertook to overcome it. This will be an interactive session meant to give conference attendees a perspective on the real-life challenges marketers and other business leaders encounter in their jobs. 

2X20

1:15-2:15pm

Rosenthal


MBA1 Mini-Cases

2:15-3:15pm

Kimmel

NYU Stern first year MBAs and Langone students recruiting on-campus for CPG Brand Management are invited to take part in rotational case studies with the GMA's corporate sponsors. 


Panel Topics

  1. Launching a disruptive brand: Start to Finish
  2. Multicultural Marketing: Addressing a Diverse Consumer Base

Panels

2:15-3:15pm

Kimmel


Network, stretch your legs & enjoy an afternoon snack.

Coffee Break 

3:15-3:30pm

Rosenthal


CEO & Co-founder of Zola - Shan-Lyn Ma

Afternoon Keynote & Closing Remarks

3:30-4:30pm

Rosenthal


Enjoy a spread of hors d'oeuvres and drinks, as you network with conference attendees. 

Don't leave without your GMA Swag Bag.

Networking Happy Hour

4:30-6:00pm

Rosenthal