KEYNOTE GEOFF Ramsey, CIO and Co-Founder, eMarketer
Geoff Ramsey is on the cutting edge of consumer, marketing and media trends in a digital world. Through his dynamic and high-energy keynotes, Ramsey consistently wows audiences by weaving together market data and a powerful narrative explaining the critical implications for marketers. As chief innovation officer and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into all facets of digital and its impact on marketing, business and society.
Ramsey has delivered keynote presentations at hundreds of conferences worldwide, including Business Insider’s IGNITION, IAB MIXX, Dmexco, Festival of Media, Association of National Advertisers (ANA) and The Economist. Ramsey has also delivered custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo, Coca-Cola, The Home Depot and American Express. Prior to starting eMarketer, and serving as its CEO for over eleven years, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
KEYNOTE Jackson jeyanayagam, cmo, boxed
Jackson is currently Chief Marketing Officer for Boxed overseeing growth, acquisition/performance media, brand/above the line, CRM, loyalty, creative/content, SEO, CSR, Communications, CX and trade marketing. Jackson was recently named to the Forbes CMO Next 2018 list -- identifying the 50 CMO's who are redefining the role and shaping the future.
Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, social media, content, CRM, digital direct response and analytics. In his prior role, Jackson was SVP, Digital Strategy at Taylor where he built and oversaw the digital marketing practice group and supported a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Before Taylor, Jackson was a Director at Citizen Paine where he led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns. Jackson started his career at Waggener Edstrom working with clients such as Microsoft and T-Mobile. There, he helped manage the launch of several high-profile products, including the first Android-based phone and all of the T-Mobile Sidekick products. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association and is also on Advisory Boards for three startups: Dynamic Signal, Paybear and Miles.
PANEL unlocking e-commerce potential with big data
In this panel, we explore how companies have built strong e-commerce platforms to disrupt existing marketplaces. Specifically, how certain companies are using data analytics around purchase preferences, demographics, and social media to better target consumers, stand out amongst many new technology startups, and compete with established firms in the same space.
ROBYN TANG VP Global Marketing, MealPal
Robyn Tang is the VP of Global Marketing at MealPal, the subscription service that makes lunch pick-up from restaurants convenient and affordable. At MealPal, Robyn oversees the consumer experience including brand marketing, user acquisition, product marketing, and customer lifecycle management. Prior to MealPal, Robyn honed her marketing experience over 15 years in various roles at Yelp, Facebook, Gilt Groupe, Travelzoo, and Time Inc. She received her undergraduate degree from the University of Pennsylvania’s Wharton School and her MBA from Northwestern University’s Kellogg School of Management.
KRISTEN GILLIGAN Director of Retention Marketing, QVC
Kristen Gilligan is the Director of Retention Marketing at QVC, the world’s leading video and ecommerce retailer, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, digital, and mobile sales platforms. At QVC, Kristen oversees multichannel retention marketing programs across email, social, mobile and direct mail with the goal of driving customer loyalty. Kristen has also held leadership positions in consumer insights, marketing and promotions at Lilly Pulitzer. She holds a BS in Marketing from Fordham University and received her MBA from Saint Joseph’s University’s Haub School of Business.
ARI GAYER DIRECTOR OF MARKETING, ZOLA
Ari Gayer is the Director of Marketing at Zola, the fastest growing wedding company in the country. Ari oversees the acquisition marketing team at Zola, which includes all online & offline spend, SEO, on-site optimization and forecasting. Prior to joining Zola, Ari ran performance marketing at Jack Erwin, a men’s e-commerce startup, and prior to that he worked in private equity and investment banking. Ari holds a BA in economics from Dartmouth College, and an MBA from The Wharton School at the University of Pennsylvania.
Melissa rivero associate general counsel, boxed
Melissa Rivero is Associate General Counsel at Boxed, an online and mobile retailer of bulk and club-sized products. She received a B.S. in Marketing and International Business from NYU and a J.D. from Brooklyn Law School. Melissa is also a novelist. Her debut, The Affairs of the Falcóns, will be published in April 2019 by Ecco / HarperCollins.
PANEL navigating consumer data usage in marketing
With an abundance of data and easier access to information in today’s economy, what is the line for marketers tapping into personal information to create a successful consumer experience and how do they avoid potential retaliation from consumers concerned about their privacy? In this panel, we bring in experts from a variety of industries and fields to discuss how companies make sure they are using data in a professionally responsible way.
PAM Kuzon associate director, C Space
Pam is an Associate Director at C Space, The Customer Agency. She has spent over ten years studying humans and their relationships with brands. In her current role, she is responsible for helping businesses act more human and build customers into the way they work. Over the course of her career, she’s worked with clients across a range of industries, with a particular focus on youth culture, retail, beauty and financial services. Prior to joining C Space, Pam worked at a variety of Consumer Insights and Brand Strategy consultancies, and she holds a BA in Sociology from Emory University.
ANDY SCHUMEISTER Privacy Lead, Product Marketing, Segment
Andy is the product marketing lead for Data Governance & Privacy at Segment. He works closely with marketing, product, design, and engineering to bring new products to market that enable companies to better leverage their first-party data. Before joining Segment, Andy worked in marketing, sales, and partnerships at General Mills and Google, and received his MBA from the Stanford Graduate School of Business.
MElissa Gilmore Director campaign strategy & execution, american express
Melissa Gilmore is the Director of Campaign Strategy and Execution in the Global Commercial Services business at American Express. In this role she is responsible for a team that launches digital marketing campaigns targeting small business owners. Prior to this role, she worked closely with the Compliance organization to ensure that marketing activities met legal and regulatory requirements. During her tenure at American Express, Melissa has also held roles in client management and finance. Melissa joined American Express after receiving her MBA from Stern, and earned her BBA in Accounting and Business Administration from Howard University.
PANEL harnessing the power of consumer insights
Consumer insights is arguably one of the central drivers of a business. This panel explores how businesses sift through data to find the few valuable consumer insights that make their product or service more relevant and attractive to the consumer.
TIBBY IZ Product Marketing Manager, Google
Tibby is a Product Marketing Manager at Google in New York, leading growth marketing for the thought-leadership publication ThinkwithGoogle.com. She received her MBA from NYU Stern, where she had leadership roles on Stern Women in Business, Student Government, the Tech Club and Follies. Prior to Stern, she worked in digital advertising. She currently serves on the junior board of the Lower East Side Girls Club, an organization connecting girls and young women to healthy and successful futures.
SHOJI UEKI Senior Director, Growth Marketing, SeatGeek
Shoji is currently Sr. Director, Growth Marketing at SeatGeek, a marketplace for tickets to sports, concerts, and other live events. Prior to SeatGeek, Shoji led growth and sales at OrderAhead (a food pickup and delivery startup acquired by Square) and led user growth at Kiwi (a mobile gaming startup acquired by Jam City).
SHANIF DHANANI CEO and Co-Founder, Apteo
Shanif Dhanani is currently the co-founder and CEO of Apteo, a startup that is building AI-powered research tools for informed investors. Prior to starting Apteo, Shanif helped start TapCommerce, an adtech company where he was originally the lead engineer, and later the head of data and analytics, which was subsequently sold to Twitter, where Shanif worked for three years as an engineer and data scientist. Shanif is originally from the DC area and currently lives in Manhattan.
alexandra tanguay senior director global brand, spotify
In her nearly 5 years at Spotify, Alex has overseen the growth of the Brand Organization from 1 to over 30 and now leads 4 functions inclusive of Brand Direction, Brand + Social Strategy + Social Impact. Alex has been instrumental in evolving Spotify’s once internal “creative studio” to a premiere creative group leading global campaigns for Brand Spotify as well as individual launches for both Artist Marketing + Spotify Original Content. Her well-known work at Spotify includes the revamp of Spotify’s Visual Identity System, Spotify’s Global end of year “Thanks 2017” campaign, 2017’s “I’m with The Banned” and Artist Marketing efforts. With creativity + strategy at the heart of her work, Alex has set out to inspire a creative way of thinking and working across Spotify’s organization, and has helped to widen the lens on culture that Spotify speaks through.
PANEL building analytics capabilities in organizations
Brought to you by the Business Analytics Club of NYU Stern, this panel breaks down the ways in which an organization can build analytics capabilities to become a data-driven business.
ANDREW HIRSHMAN Lead Analyst Manager, Google
Andrew Hirshman has been at Google for 3.5 years, first as Analytical Lead working with Financial Services companies to drive better business outcomes with Google data, and now as Product Marketing Manager focused on Analytics and Conversion Rate Optimization. Prior to Google, he was a data scientist at the ad agency 360i focusing on CRM integrations and media tools for a major content streaming service, education technology start-ups, and insurance companies. He holds an MS in Quantitative Modeling and Methods at the Zicklin School of Business at Baruch College, an MA from Fordham University, and BA from the University of Wisconsin at Madison. He once toured Northern California as a clown.
SCOTT BREITENOTHER Analytics Capabilities Advisor, Former VP Data & Analytics, Casper
Scott Breitenother is an investor and advisor who specializes in building data driven organizations. He was employee #16 at direct-to-consumer mattress startup Casper and founded the company’s industry-leading Data & Analytics team. In a former life, Scott was a Management Consultant at L.E.K. Consulting (which is probably where he developed his love of frameworks and structure). He has a BS in Business Management from Babson College and a MSc in International Management from London School of Economics. When he’s not blogging about analytics trends at LocallyOptimistic.com, you can find him walking around Brooklyn with his wife and daughter.
BRIAN DALESSANDRO Director of Data Science, ZocDoc
Brian Dalessandro is the head of data science at Zocdoc, an online doctor marketplace and booking tool, and an adjunct professor for the NYU Center for Data Science graduate program. Previously, Brian was vice president of data science at online advertising firm Dstillery. A veteran data scientist and leader with over 15 years of experience developing machine learning-driven practices and products, Brian holds several patents and has published dozens of peer-reviewed articles on the subjects of causal inference, large-scale machine learning, and data science ethics. Brian is also the drummer for the critically acclaimed indie rock band Coastgaard.
RONJAN SIKDAR general manager, NIELSEn rhiza
Ronjan Sikdar is the General Manager for Nielsen Rhiza, a data visualization software solution acquired in early 2017. His team of engineers, designers, and product leaders continually works to enhance the Rhiza solution, which provides easy-to-use and visually engaging visuals, maps, and analytics of different Nielsen datasets. Prior to this role, Ronjan led Nielsen's digital analytics practice, which helped digital-native companies like Facebook, Google, and Snapchat understand today’s fragmented, multi-screen world with custom research and analytic approaches. He’s a 14-year veteran at Nielsen, with prior roles in new product strategy & innovation, e-commerce and social media. In addition, Ronjan’s responsibilities have included elements of client consulting, product development, data science, and advanced analytics. Ronjan also serves on Nielsen's Diversity Council and is a graduate of the 2013 class of the company’s Diverse Leadership Network.