KEYNOTE Jamie cygielman, president of american girl, mattel
Jamie Cygielman currently serves as President of American Girl, a premium brand for girls, best known for its inspiring world of dolls, content, and experiences. American Girl is a division of Mattel, Inc.
Jamie joined American Girl in May 2019. For the past 30 years, Jamie has developed, managed, and grown global businesses across the Fashion, Beauty, Entertainment, and Toy categories, for iconic brands such as Barbie, Revlon, The Radio City Rockettes, Jones New York, Danskin, and Starter. She is a proven leader with a diverse perspective, understanding customer insights, driving brand innovation, and developing effective business turnarounds.
As Chief Marketing Officer for Iconix Brand Group’s portfolio of 30 fashion and lifestyle brands, Jamie drove innovative partnerships and breakthrough marketing campaigns, while leading the digital transformation for the organization.
As General Manager of Madame Alexander, Jamie successfully led the turnaround for the heritage doll company, to reclaim its premium position and cultural relevance, and restored the brand’s profitability.
At The Jones Group, Jamie re-launched a portfolio of fashion and lifestyle brands including Jones New York, Anne Klein and Jessica Simpson, to a new generation of women through break through creative, media and retail programs.
At Madison Square Garden, Jamie developed a long-term strategic vision and expanded the iconic Rockettes into new forms of entertainment, merchandise and partnerships, through multi-media applications and new markets.
At HIT Entertainment, Jamie led Thomas & Friends to four years of consecutive double-digit growth and the status as the #1 pre-school brand, through retail segmentation, licensing and partnerships including live events, hospitality and theme park programs.
As Global VP of Marketing for Mattel’s Barbie, Jamie led global brand strategy and product development. She drove innovation in a mature category, launching the brand into long form entertainment with worldwide movie launches, related merchandise and retail programs.
At Revlon, Jamie was part of the management team that re-branded Revlon with breakthrough brand positioning, storytelling, and product launches, infusing modernity and relevance into the heritage DNA, and drove the brand to #1 from #3.
Jamie holds an MBA from NYU Stern School of Business and a BA from The University of Michigan. She lives in New York City with her family.
PANEL Everyday products, everyday stories: the impact of culture in the consumer goods industry
Consumer behavior theory says that two people may use the same product but not for the same reasons. This is particularly true when you think of products so enrooted in our daily routines like consumer packaged goods. Join this panel and hear from industry professionals about how they view culture and how they integrate it into their marketing plans.
Michael summers Global Head of Startup Accelerators for Digital Capabilities, johnson & johnson
The ideal blend of a culture enthusiast paired with a classically trained marketer, Mike's experience yields a truly unique marketer prepared to revolutionize a brand's marketing strategy seeking cultural relevancy and a modern communications approach.
Beginning both his business and cultural experience in the music industry, Mike is a DJ and podcaster who has toured and produced with artists such as Lil Wayne and Killer Mike.
Mike is an MBA graduate from Emory University who is currently heading a global startup accelerator for Johnson & Johnson, reshaping the organization's capabilities and competencies across the global marketing organization, building upon his track record of re-imagining marketing strategies in social, creative, influencer, digital display/video, TV, media planning/targeting, and much more as a brand marketer for a multitude of Johnson & Johnson brands. Additionally, Mike has a strong passion for both diversity and culture as Head of J&J's Consumer Diversity Marketing Team.
PANEL Embracing Different Colors and Shapes: Diversity in Beauty and Retail
We come in all colors, shapes, and sizes. As consumers, we want brands that celebrate our uniqueness through their products and marketing communications. As marketers, we are faced with the challenge of going after the majority of consumers or the long-tails. In this panel, we will discuss the branding, financial, and operational implications of chasing one over the other, particularly in the Beauty and Retail industries.
LIA winograd Co-Founder and COO, PEPPER
A former management consultant from McKinsey & Co. and holding an M.B.A. from NYU, Lia brings with her operational, manufacturing, and financial planning experience. She is fluent in Spanish and native to Colombia, managing the production and supply chain process with Pepper’s Colombian factory.
PANEL The Stories Behind the Data: Engaging in the 21st Century
Every day, companies capture more data points on their consumers. However, the big question is: what are the underlying consumer truths that power these data points? In this panel, learn how media and tech companies enable a more robust understanding of consumers and what are the ethical considerations when designing a targeting strategy.
radhika duggal Head of Marketing: Students + Financial Inclusion, CHASE
Radhika draws on her experience working in highly regulated industries like financial services and healthcare to lead the design of innovative brand strategies to drive awareness and consideration for brands through multichannel marketing campaigns. She is currently the Head of Marketing: Student + Financial Inclusion at Chase. Radhika earned an MBA in marketing from Columbia Business School and a BA in marketing and international business from the Leonard N. Stern School of Business at New York University. She also teaches Consumer Behavior at the Leonard N. Stern School of Business at New York University.
ronald mendez MANAGING PARTNER, MULTICULTURAL LEAD, MEDIACOM
Ron joined MediaCom in 2016 as Managing Partner, with over 20 years of multicultural experience. As the multicultural lead, Ron plays a key role in all aspects of media and marketing efforts dedicated to various multicultural segments. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.
Since joining MediaCom, Ron has helped solidify the multicultural business opportunity and go-to market strategies for brands. Ron started his professional career at Conill Advertising, a full service Hispanic agency part of Saatchi & Saatchi. He spent over 13 years within Publicis Groupe before moving over to HAVAS, where he led the multicultural discipline for 3 years.