KEYNOTE Geoff Ramsey, CIO and Co-Founder, eMarketer
Geoff Ramsey is on the cutting edge of consumer, marketing and media trends in a digital world. Through his dynamic and high-energy keynotes, Ramsey consistently wows audiences by weaving together market data and a powerful narrative explaining the critical implications for marketers. As chief innovation officer and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into all facets of digital and its impact on marketing, business and society.
Ramsey has delivered keynote presentations at hundreds of conferences worldwide, including Business Insider’s IGNITION, IAB MIXX, Dmexco, Festival of Media, Association of National Advertisers (ANA) and The Economist. Ramsey has also delivered custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo, Coca-Cola, The Home Depot and American Express. Prior to starting eMarketer, and serving as its CEO for over eleven years, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
PANEL E-Commerce and Big Data
In this panel, we explore how companies have built strong e-commerce platforms to disrupt existing marketplaces. Specifically, how certain companies are using data analytics around purchase preferences, demographics, and social media to better target consumers, stand out amongst many new technology startups, and compete with established firms in the same space.
ROBYN TANG VP Global Marketing, MealPal
Robyn Tang is the VP of Global Marketing at MealPal, the subscription service that makes lunch pick-up from restaurants convenient and affordable. At MealPal, Robyn oversees the consumer experience including brand marketing, user acquisition, product marketing, and customer lifecycle management. Prior to MealPal, Robyn honed her marketing experience over 15 years in various roles at Yelp, Facebook, Gilt Groupe, Travelzoo, and Time Inc. She received her undergraduate degree from the University of Pennsylvania’s Wharton School and her MBA from Northwestern University’s Kellogg School of Management.
KRISTEN GILLIGAN Director of Retention Marketing, QVC
PANEL Data Collection vs Privacy
With an abundance of data and easier access to information in today’s economy, what is the line for marketers tapping into personal information to create a successful consumer experience and how do they avoid potential retaliation from consumers concerned about their privacy? In this panel, we bring in experts from a variety of industries and fields to discuss how companies make sure they are using data in a professionally responsible way.
KADE OLSEN Attorney, Patterson Belknap
ANDY SCHUMEISTER Privacy Lead, Product Marketing, Segment
JESSICA HARLEY Chief Customer Officer, KeyMe
Jessica Harley is currently the Chief Customer Officer at KeyMe. Prior to her job at KeyMe, Jessica worked as a Senior Marketing and E-Commerce Consultant at Independent, which followed her position as the Chief Marketing Officer at Etsy and SVP Customer Marketing at Gilt Groupe amongst other positions at United Online, Borders Group Inc, Barnes & Noble, Bookspan and Forbes Magazine. Jessica was featured as 100 Most Innovative CMOs in the World in May 2015. Jessica graduated from SUNY Geneso with a Bachelors degree in Psychology and NYU Stern School of Business with an MBA in Marketing and Management.
PANEL Big Data and Consumer Insights
Consumer insights is arguably one of the central drivers of a business. This panel explores how businesses sift through data to find the few valuable consumer insights that make their product or service more relevant and attractive to the consumer.
TIBBY IZ Product Marketing Manager, Google
SHOJI UEKI Senior Director, Growth Marketing, SeatGeek
Shoji is currently Sr. Director, Growth Marketing at SeatGeek, a marketplace for tickets to sports, concerts, and other live events. Prior to SeatGeek, Shoji led growth and sales at OrderAhead (a food pickup and delivery startup acquired by Square) and led user growth at Kiwi (a mobile gaming startup acquired by Jam City).
SHANIF DHANANI CEO and Co-Founder, Apteo
Shanif Dhanani is currently the co-founder and CEO of Apteo, a startup that is building AI-powered research tools for informed investors. Prior to starting Apteo, Shanif helped start TapCommerce, an adtech company where he was originally the lead engineer, and later the head of data and analytics, which was subsequently sold to Twitter, where Shanif worked for three years as an engineer and data scientist. Shanif is originally from the DC area and currently lives in Manhattan.
PANEL Building Analytics Capabilities in an Organization
Brought to you by the Business Analytics Club of NYU Stern, this panel breaks down the ways in which an organization can build analytics capabilities to become a data-driven business.
ANDREW HIRSHMAN Lead Analyst Manager, Google
Andrew Hirshman has been at Google for 3.5 years, first as Analytical Lead working with Financial Services companies to drive better business outcomes with Google data, and now as Product Marketing Manager focused on Analytics and Conversion Rate Optimization. Prior to Google, he was a data scientist at the ad agency 360i focusing on CRM integrations and media tools for a major content streaming service, education technology start-ups, and insurance companies. He holds an MS in Quantitative Modeling and Methods at the Zicklin School of Business at Baruch College, an MA from Fordham University, and BA from the University of Wisconsin at Madison. He once toured Northern California as a clown.
SCOTT BREITENOTHER Analytics Capabilities Advisor, Former VP Data & Analytics, Casper
Scott Breitenother is an investor and advisor who specializes in building data driven organizations. He was employee #16 at direct-to-consumer mattress startup Casper and founded the company’s industry-leading Data & Analytics team. In a former life, Scott was a Management Consultant at L.E.K. Consulting (which is probably where he developed his love of frameworks and structure). He has a BS in Business Management from Babson College and a MSc in International Management from London School of Economics. When he’s not blogging about analytics trends at LocallyOptimistic.com, you can find him walking around Brooklyn with his wife and daughter.
BRIAN DALESSANDRO Director of Data Science, ZocDoc