NYU STERN MODERATORS

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DEAN RAGHU SUNDARAM Dean of NYU Stern School of Business

Rangarajan ("Raghu") Sundaram is the Dean of New York University's Leonard N. Stern School of Business. He assumed the Deanship in January 2018. Sundaram, who joined Stern’s faculty a little more than two decades ago, is the Edward I. Altman Professor of Credit and Debt Markets and Professor of Finance, and has been Vice Dean of MBA Programs since 2016. He was formerly at the University of Rochester from 1988-96. He received his B.A. in Economics from the University of Madras, India, in 1982; his M.B.A. from the Indian Institute of Management, Ahmedabad, in 1984; and his Ph.D. in Economics from Cornell University in 1988.

Raghu's research in finance covers a range of areas including agency problems, executive compensation, corporate finance, derivatives pricing, and credit risk & credit derivatives. He has also published extensively in mathematical economics, decision theory, and game theory. His research has appeared in leading academic journals in finance and economic theory as well as several practitioner-oriented journals. Among other distinctions, he has served on a number of editorial boards, received grants from the National Science Foundation and other organizations, won the Jensen Award, and been a finalist for the Brattle Prize.

Raghu is the author of two books: A First Course in Optimization Theory (Cambridge University Press, 1996) and Derivatives: Principles and Practice (Mcgraw-Hill, 2010). In 2007, he became the inaugural recipient of the Distinguished Teaching Award from the Stern School of Business.


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LUKE WILLIAMS Executive Director, W.R. Berkley Innovation Labs, Clinical Associate Professor of Marketing & Entrepreneurship, NYU Stern School of Business

Luke Williams is Executive Director of the W. R. Berkley Innovation Labs and Clinical Associate Professor of Marketing and Entrepreneurship at the NYU Stern School of Business. He is also the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. He has been invited by companies and organizations worldwide to speak on disruptive innovation, and his views have been featured in Bloomberg BusinessWeek, Fast Company, and on National Public Radio (NPR). Previously, he was a Fellow at frog design and has worked internationally with industry leaders such as American Express, GE, Sony, Crocs, Virgin, Disney and Hewlett-Packard to develop new products, services and brands.


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RUSSELL S. WINER Professor of Marketing, Deputy Chair of Marketing, NYU Stern School of Business

Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He currently serves as the Deputy Chair of the Marketing Department. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, a research monograph, Pricing, and has co-edited The History of Marketing Science. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, is Editor Emeritus of the Journal of Interactive Marketing, has been a Senior Editor for Marketing Science and the International Journal of Research in Marketing, and is currently an Associate Editor of the Journal of Consumer Research. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.


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STEWART KRENTZMAN Associate Professor of Marketing, NYU Stern School of Business

Stewart Krentzman has executive management experience across the technology, consumer package goods and healthcare segments. Stew is the former President and Chief Executive Officer of Oki Data Americas, a $425M company specializing in imaging and biometric technology. He was selected as one of "The Top 100 Most Influential Executives in Technology".

His career began at consumer package goods giant Unilever where he served in various marketing and sales roles including Director of Marketing for the Lipton tea brands during the tea wars with Snapple and Tetley and as Director of Marketing for Condiments and Fruit Snacks. He also developed the national sales strategy for Equal, the sugar substitute. In the healthcare segment Stew developed an expansion strategy at the Jay Monahan Center for Gastrointestinal Health at New York Presbyterian Hospital -- Weil Cornell Medical Center. He also helped lead a project that explored implementing a concierge medicine model for the United Arab Emirates. In May 2014 he was nominated to serve as one of three consumer representatives to the Medical Practitioner Review Panel -- State of New Jersey. The panel is responsible to review medical malpractice and health care facility or health maintenance organization privilege cases.

Stew currently leads several entrepreneurial activities including: Dollarwatcher, Inc., a hyper-local mobile and web based technology platform. The BBQ Cleaner, LLC. that has grown to 196 locations. New Taste Dimensions Foods, Inc. a company that specializes in gluten bonding and he has consulted with the McDonald's Corporation in the USA, Hong Kong and Singapore.

Stew and his brand teams have won several industry awards for advertising and consumer promotion.

He has been instructing at New York University since 2004.


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ADAM ALTER Associate Professor of Marketing, NYU Stern School of Business

Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world. He received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.

Adam is the New York Times bestselling author of two books: Irresistible (March, 2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors. He has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR's Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world.


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FRAN GORMLEY Associate Professor of Marketing, NYU Stern School of Business

Fran Gormley is a highly successful, serial entrepreneur in branding and innovation. In 1992, she founded Gormley & Partners and eight years later sold it and opened the Greenwich Marketing Group. Professor Gormley’s relationship with clients and their brands has endured for decades through changes of ownership in her company and client mergers. Over the years, her clients have included: Johnson & Johnson Consumer Healthcare, J.P. Morgan Chase & Company, Citibank, MasterCard, Bausch + Lomb, Novartis and The Metropolitan Museum of Art. Professor Gormley has led the strategic development for a wide range of brands, including: Johnson’s, Neutrogena, Band-Aid Brand, Rogaine, Carefree, and Aveeno. She has a solid track record of innovation in financial services—most notably, Chase Freedom, one of the most successful credit card launches ever. Professor Gormley also championed the creation of two new brands in for Bausch + Lomb: Biotrue, a highly successful global eye health brand; and Naturelle, a fast growing cosmetic contact lens brand in Asia. Prior to her consulting career, Professor Gormley was Director of Positioning, New Products, & Advertising at Citibank Card Services. She began her career at Young & Rubicam in New York.