NYU STERN MODERATORS
DEAN PETER HENRY Dean of NYU Stern School of Business
Peter Henry is the Dean of New York University’s Stern School of Business and a former Professor of International Economics at Stanford University. He is also the author of TURNAROUND: Third World Lessons for First World Growth (Basic Books, 2013). In 2008, Peter led Barack Obama’s Presidential Transition Team in its review of international lending agencies such as the IMF and World Bank. A member of the Federal Reserve Bank of New York's Economic Advisory Panel, and a member of the boards of the National Bureau of Economic Research (NBER), the Council on Foreign Relations, Citi, and General Electric, in 2015, Peter was awarded the Foreign Policy Association Medal, the highest honor bestowed by the organization. Peter received his PhD in Economics from MIT and Bachelor’s degrees from Oxford University, where he was a Rhodes Scholar, and the University of North Carolina, where he was a Morehead Scholar and a finalist in the 1991 campus-wide slam dunk competition. Born in Jamaica, Peter became a US citizen in 1986. He lives in New York City with his wife of 20 years and their four sons.
CONOR GRENNAN MBA Dean of Students
Before earning his MBA, Conor Grennan founded Next Generation Nepal, a non-governmental organization (NGO) that has rescued and reconnected with their families approximately 500 trafficked children in post-war Nepal. While earning his MBA at Stern, Conor wrote “Little Princes: One Man’s Promise to Bring Home the Lost Children of Nepal,” a New York Times best- selling book that chronicles his motivations for and experiences with his NGO. A 2010 graduate of Stern’s full-time MBA program, he served as president of the Stern student body during the second year of his MBA studies.
TULIN ERDEM Professor of Business and of Marketing
Before joining Stern in 2006, Tulin Erdem has also been the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business, University of California at Berkeley, where she served also as the Associate Dean for Academic Affairs and the Marketing Group Chair, and the Ph.D. Director at the Haas School of Business.
Her research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals. She has received best paper awards, as well major research grants, including two major National Science Foundation grants. She served as an AE at Marketing Science, Journal of Consumer Research and Quantitative Marketing and Economics. She was the editor-in-chief of the Journal of Marketing Research (2009-2012).
Tulin Erdem also served as the President of INFORMS Marketing Society (ISMS) and has a BA (Bogazici University) and MA in Economics and Ph.D. in Business Administration (University of Alberta. Major: marketing; Minors: economics, statistics).
CYNTHIA FRANKLIN Senior Associate Director, W.R. Berkley Innovation Lab
Cynthia Franklin is the senior associate director for the Leonard N. Stern School's W.R. Berkley Innovation Lab at New York University. There she oversees the development and implementation of various initiatives that nurture entrepreneurial talent at NYU. Each year, the Berkley Innovation Lab serves hundreds of students, alums and other aspiring entrepreneurs through its venture competitions (which awards more than $200,000 in cash and services), venture mentor network, conferences, speaker series and technical assistance programs.
Cynthia is also the instructor for Strategic Steps for Growth, an innovative nine-month management development program designed for CEOs of high-potential minority and women owned businesses and offered by the New York City Department of Small Business Services in partnership with the Berkley Innovation Lab. By completion of the program in 2011, companies in the founding class had secured millions in new government contracts and new financing, and created dozens of new jobs.
Cynthia is a Stern alumna with an MBA in management and a graduate of Bernard M. Baruch College where she earned a BBA, magna cum laude.
DIANA HYDE Senior Director of MBA Student Life
Diana Hyde is an Senior Director and joins us from Stanford University. Prior to Stanford, she was Executive Director of Minds Matter of New York, a nonprofit that serves highachieving, low-income high school students. Diana’s previous work includes serving for eight years as a Relationship Manager and Lender at various private banking institutions and as a Program Director for the Posse Foundation. She has her Master’s Degree in Policy, Organization and Leadership studies from Stanford University and her B.A. in Economics from Trinity College. In her spare time, she has been involved with Minds Matter since 2001 and has served on the New York City Board, Co-Directed the Senior Program and Co-headed leadership recruitment for the Executive Committee of Minds Matter. Originally from Kansas City, she is an avid Jayhawks fan. She enjoys running, cooking and traveling.
MICKEY FARLEY Associate Professor of Marketing | Marketing Strategy Consultant, Founding Partner of The NOW Connection
Mickey Farley is an Associate Professor of Marketing at The NYU Stern School of Business, teaching Brand Strategy and New Product Development. She is also a practicing marketing strategy consultant as Founding Partner of The NOW Connection. Mickey is highly regarded as a thought leader and an innovator in the business of marketing and has a track record of successes spanning three decades as a line manager at major marketing firms and as a consultant and entrepreneur in the marketing strategy and innovation field. As an entrepreneur, she was one of the founders of a successful marketing services firm, Fusion 5 Innovation Marketing, which was sold to WPP. Mickey’s talent for divining insights and shaping breakthrough strategy, and, her abilities to inspire and facilitate change within organizations has rejuvenated brands and businesses for many major companies across FMCG categories, financial services and automotive.
JOEL H. STECKEL Vice Dean for Doctoral Education and Professor of Marketing
Joel H. Steckel is a Professor of Marketing at the Leonard N. Stern School of Business, New York University. He currently serves as the school’s Vice-Dean for Doctoral Education. Prior to that, he was the Chairperson of the school’s Marketing Department for six years. His research interests surround the mathematical modeling of consumer preferences, pricing, and the interface between marketing and law. He has published extensively in marketing and related fields. He is the author of four books on marketing research and marketing strategy, and has published numerous articles in peer-reviewed journals, such as the Journal of Marketing Research, Journal of Marketing, Management Science, Marketing Science, Journal of Business and Economic Statistics, Psychological Bulletin, Trademark Reporter, University of Pennsylvania Journal of Business Law, and Journal of Consumer Research. Professor Steckel was the founding president of ISMS, the INFORMS Society on Marketing Science, and served as a co-Editor-in-Chief of Marketing Letters.
LUKE WILLIAMS Executive Director, W. R. Berkley Innovation Labs | Clinical Associate Professor of Marketing and Entrepreneurship
Luke Williams is Executive Director of the W. R. Berkley Innovation Labs and Clinical Associate Professor of Marketing and Entrepreneurship at the NYU Stern School of Business. He is also the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. He has been invited by companies and organizations worldwide to speak on disruptive innovation, and his views have been featured in Bloomberg BusinessWeek, Fast Company, and on National Public Radio (NPR). Previously, he was a Fellow at frog design and has worked internationally with industry leaders such as American Express, GE, Sony, Crocs, Virgin, Disney and Hewlett-Packard to develop new products, services and brands.