18TH ANNUAL NYU STERN GRADUATE MARKETING CONFERENCE
An immersive day, designed to inspire, connect, and share ideas.
The 2018 GMA Conference, entitled “Unraveling Big Data: How Marketers Use Big Data and AI to Connect with Consumers,”will highlight brands and firms who have led the change to impact entire industries. Our goal for this conference is to create a forum where current topics at the intersection of marketing and technology can be discussed by leading professionals in an academic environment. In particular, the conference will facilitate discussion around how data and artificial intelligence are redefining the marketplace, the consumer experience journey, and marketing strategies for brand differentiation. With increasing competition, marketers are becoming more resourceful and embracing data analytics as an essential tool to drive a stronger connection with consumers.